Cross-border Big Search | Chinese women’s apparel brands emerge as dark horses in overseas markets, seizing global market share.

Chinese women’s apparel brands are emerging as dark horses in overseas markets, seizing global market share.

Several dark horses have emerged in the Chinese women’s apparel industry’s overseas expansion. Cider focuses on Generation Z women, completed four rounds of financing within a year of its establishment, and has a valuation of over $1 billion. It offers a full range of sizes from XXS to 4XL, controls inventory with “small orders and quick response + pre-sales”, covers more than 100 countries, has over 15 million registered users, and has been listed on the social media influence ranking of e-commerce overseas expansion.

Halara focuses on the athleisure category, offering high-value products priced between $20 and $50, catering to the needs of women with a healthy lifestyle.

Blooming Jelly entered the swimwear market with the concept of “dress for yourself” and collaborated with influencers of different body types and skin tones for marketing.

Amazon will implement TIC direct verification starting in September to strengthen compliance audits.

Amazon is upgrading its compliance system, officially introducing a direct verification system by TIC (Trusted Institutional Providers) in September 2025, replacing the previous lenient review model where sellers uploaded their own data. The new regulations will initially cover the United States, Canada, the United Kingdom, and eight EU countries (including France, Germany, and Italy). Key changes include: compliance verification must be conducted through Amazon-approved TICs, with results submitted directly to the platform by the institutions, covering both existing and new products.

This move aims to combat violations such as forging CPC certificates and falsifying documents, and to address the problem of audits becoming mere formalities.

Amazon is cracking down on loopholes in Vine review policy.

Amazon recently launched a large-scale cleanup campaign against Vine violations, targeting gray-area practices such as merging variations and seed links. As a result, many sellers have seen their listing reviews halved, plummeting from hundreds to dozens, with ratings and conversion rates declining accordingly.

Of particular note is the cross-site comment sharing mechanism: Vine comments for the same ASIN on different sites can be displayed together, and automatic translation is supported, helping to overcome single-site limitations.

Walmart launches its first “Collector’s Night” live stream

Walmart recently launched its first “Collector’s Night” series via Walmart Live. The live stream, supported by live e-commerce platform TalkShopLive and sports card and collectible community WeTheHobby, included live unboxing, raffles, and exclusive releases.

Walmart has reportedly launched a program that allows third-party sellers to sell secondhand collectibles on its platform.

eBay launches comprehensive certification service for clothing and footwear in the UK.

eBay has officially expanded its Authenticity Guarantee program in the UK to the clothing, footwear, and accessories categories, providing a one-stop head-to-toe authentication experience. Eligible new/pre-owned luxury clothing, shoes, or accessories priced from £200 will be sent to eBay UK’s authentication center for expert verification according to brand standards. Once authenticated, the item will be delivered to the buyer via a trackable courier, accompanied by a QR code authenticity guarantee card.

This service is completely free for buyers, with no additional fees.

Shopee Vietnam implements video content management and scoring standards.

Shopee Vietnam has announced that it will officially implement a video content management scoring standard starting September 10, 2025. This standard will help sellers improve content quality and effectively track performance by quantitatively evaluating the number of videos they publish and the types and severity of violations.

The scoring system will calculate points based on the type of violation and take measures such as restricting video exposure, hiding or deleting videos, and temporarily locking the video posting function.

Trump to impose tariffs on foreign semiconductor chip imports

On September 5, Beijing time, US President Donald Trump announced at a dinner with tech company executives at the White House that he would impose “substantial” tariffs on foreign semiconductor imports that have not been manufactured in the United States or have not committed to manufacturing in the United States, with tariffs potentially reaching 100%.

He also emphasized that companies such as Apple, TSMC, Samsung, and SK Hynix, which have already invested in or plan to build factories in the United States, will be exempted. This move aims to encourage chip manufacturing to return to the United States, but it has also caused market turmoil and faces the test of the Supreme Court’s ruling on the legality of the tariffs.

New German regulations: E-commerce platforms must display a prominent cancel button.

New German regulations require all online stores to display a clearly visible “cancel contract” button, which must remain available throughout the cancellation period. The new regulations also strengthen disclosure requirements for financial service providers and prohibit manipulative online designs.

According to regulations, the right to permanently cancel financial contracts will be limited to a maximum of 12 months, while the right to cancel life insurance contracts will be limited to 24 months. This measure aims to enhance consumer rights protection and standardize the operating procedures of e-commerce platforms.

New regulations from the Electronic Transactions Development Authority of Thailand have been implemented.

The Electronic Transaction Development Authority of Thailand has identified 19 e-commerce platforms under the Digital Platform Services Act, requiring them to fulfill their responsibilities in risk control and information transparency, and mandating that certain products be certified by TIS and labeled with information in Thai.

The new regulations have significantly increased compliance costs for platforms, prompting Shopee, Lazada, and others to launch paid services ahead of schedule. Behind this regulation lies the Thai government’s determination to rectify market chaos—in 2024, 34% of the 46,000 goods sampled were found to be illegal, and cross-border e-commerce tax evasion and substandard products are further disrupting the domestic market order.

DHL delays worsen: Online stores face legal risks and compensation pressure.

The increased delays in DHL’s delivery service, with delivery times extending from the usual 1-2 days to 4-7 business days, pose legal risks to online merchants.

According to regulations, online stores must clearly indicate the specific delivery time and cannot use vague terms such as “estimated”. General disclaimers also have no legal effect.

Failure to comply with these regulations may result in businesses facing the right to return goods, claims for damages, or even warnings for violating competition laws due to misleading advertising.