Risk Control Shield | Black Friday and Cyber Monday Cross-Border Sales Are Just Around the Corner, Are You Ready?
2025年11月14日
Risk Control Shield | Don’t let chargebacks and misjudgments “swallow” your big promotion profits
2025年11月21日
Amazon is preparing for what is expected to be the largest Black Friday and Cyber Monday sale in history in 2025, running from November 20th to December 1st, spanning 12 days. It will target holiday shoppers who want to shop in advance by offering discounts on millions of items across electronics, home goods, and fresh produce. Key promotional categories include expected significant price reductions on electronics such as AirPods and laptops, while also covering fashion, home goods, and even fresh produce. The Independent has already discovered early offers from brands like Eufy and Soundcore.
TikTok Shop launches its first Black Friday event in Germany
TikTok Shop has announced its first Black Friday sale in Germany, partnering with tens of thousands of creators and global brands such as Crocs and Nivea, as well as local merchants, to offer discounts of up to 40%. Following an early bird sale at the end of October, the main sale will run from November 21 to December 1, followed by a Christmas sale until December 18, marking TikTok Shop’s official entry into the German year-end shopping season competition.
Shopee’s sales in the first 11 hours exceeded the entire day’s sales on Black Friday.
Shopee’s sales in the first 12 hours of the 11.11 shopping festival have already surpassed the total sales of Black Friday 2024, setting new records for platform traffic and order volume.
Felipe Piringer, the company’s marketing head, stated that this achievement reflects consumer trust in the platform and confirms that 11.11 has become a crucial annual discount event. Home appliances accounted for over 10% of sales, rising two places in the rankings. Furniture entered the top-selling category list for the first time, while mobile phones and accessories, and home furnishings also performed exceptionally well.
Wildberries launches self-developed AI counterfeit detection system to address the problem of fake goods.
E-commerce platform Wildberries announced the launch of its self-developed counterfeit detection system to address the growing problem of fake goods. The platform stated that traditional manual verification and third-party tools are no longer effective in identifying counterfeit product images and descriptions generated using neural network technology. The new system analyzes product images, text data, and seller behavior patterns using algorithms to flag suspicious products in real time and automatically remove them from the platform.
Sellers question Ozon’s revised return policy, citing delays and discrepancies with official promises.
Sellers have questioned whether Ozon’s recently revised return policy is merely a formality, with no significant improvement in actual operation. They report that returned goods still need to be sent to the platform’s warehouse, and processing times for pickup requests exceed the promised limits. Although the platform allows immediate pickup upon arrival (previously requiring a 30-day wait), after intervention from the Federal Antitrust Bureau, sellers still point out that the return process differs from the official description, requiring goods to be transferred through the warehouse, causing delays and affecting inspection.
Vietnam has introduced new regulations to combat counterfeit goods on e-commerce platforms, requiring stores to be shut down within 24 hours of discovering counterfeit products.
The Deputy Minister of Industry and Trade of Vietnam recently announced at a government press conference that e-commerce platforms must remove offending shops and ban sellers’ accounts within 24 hours of discovering the sale of counterfeit or substandard goods. To address this challenge, the Ministry of Industry and Trade is taking a three-pronged approach:
- To improve the legal framework for e-commerce, a draft e-commerce law is currently being submitted to the government.
- Strengthen law enforcement inspections and organize regular patrols by market management and customs departments;
- Clarify the responsibilities of platforms, requiring e-commerce platform owners to control the source of goods and ensure that transaction receipts are complete.
Southeast Asia’s “Double Eleven” shopping festival crushes Western shopping festivals, accounting for 93% of all online discussions.
In Southeast Asia, “Singles’ Day” has once again become the dominant retail event, far surpassing Western shopping festivals such as Black Friday and Cyber Monday.
Data shows that during the monitoring period in 2025, the “Double Eleven” shopping festival accounted for a staggering 93% of the total discussion volume, while Black Friday only accounted for 6.2%. Regional consumption data reveals significant growth in health and beauty products, maternity and baby products, and apparel and accessories. Indonesia favors apparel, Singapore focuses on beauty and personal care, while Thailand is enthusiastic about maternity and baby products and home goods. Despite inflationary pressures, Southeast Asia still achieved a 9.6% year-on-year increase in quarterly sales, with an average order value increase of 14%.
France plans to impose a €2 tax on imported fast fashion goods.
The French parliament is reportedly set to review a proposal this week to impose a €2 tax on imported fast fashion goods, expected to take effect next year. The parliament may also impose an additional €5 environmental tax on low-priced retailers, potentially rising to €10 per item by 2030. A similar EU tax plan may be delayed until 2028.
EU data shows that approximately 4.6 billion low-value parcels entered the EU in 2024, averaging 12 million parcels per day, raising concerns about production standards, counterfeit goods, and environmental impact.
UK Black Friday spending is expected to reach £14 billion.
According to data from the e-commerce platform Omnisend, British consumers plan to spend nearly £14 billion during this year’s Black Friday, an increase of £4 billion compared to last year.
One-third of respondents said they would increase their shopping budget, with the average shopping cart amount rising to £299. While 76% of consumers still prefer Amazon, the influence of Chinese e-commerce platforms such as Temu, Shein, and TikTok Shop is growing. Only 17% of consumers plan to use “buy now, pay later” services, indicating a more cautious approach to consumer credit.
Mexico plans to introduce new regulations on withholding tax for e-commerce.
Mexico’s Ministry of Finance has released a draft fiscal bill for 2026, proposing that e-commerce platforms withhold taxes from sellers, covering both domestic and cross-border sellers. The overall tax burden is 10.5% for individual sellers and 12% for corporate sellers. Those who do not provide a valid RFC tax number or whose funds flow into overseas accounts face a tax rate as high as 36%. The new regulations raise the compliance threshold, requiring sellers to register for an RFC and complete tax returns, putting them under pressure regarding cash flow.
The holiday shopping frenzy has arrived, with US e-commerce sales surging to $88.7 billion in October.
According to the latest data from Adobe, driven by large-scale promotional events, the widespread adoption of generative AI shopping tools, and increased social media influence, consumers began a concentrated purchase of holiday goods in October. Online spending in the US reached $88.7 billion in October, an increase of 8.2% year-over-year.
Amazon’s Prime Big Deal Days, held from October 7th to 8th, drove consumer online spending to $9.1 billion over two days, accounting for 10.3% of total e-commerce sales for the month. Adobe also noted significant month-over-month growth across multiple categories, particularly holiday decorations, which saw a 130% increase.
