
Risk Control Shield | AI Shopping Surges Forward—Can Your Risk Control Hold the Line?
2026年3月30日
AI Shield Bureau | AI Crawfish: A Cross-Border Worker’s “Ally” or “Insider Threat”?
2026年4月13日Soon to be taken down, 227 stores already involved: A surge of cross-border e-commerce trademark and copyright lawsuits has recently erupted, covering popular categories such as apparel and beauty. Bulgarian illustrator ZDRAVKO GALINOV ZDRAVKOV, Korean beauty giant KOREATECH, U.S. ear cleaning tool brand ND PRODUCTS, and apparel brand RGOSME have filed consecutive lawsuits, each entrusting different law firms to initiate legal actions in the U.S. involving copyright, trademark, and patent infringement. An estimated 227 stores are implicated, and sellers in related categories must remain vigilant against infringement risks.

Amazon surveys sellers on FBA return solution experience: Amazon has launched a survey among FBA sellers aimed at optimizing the platform’s return-related solutions. The survey covers sellers’ usage, satisfaction, and likelihood to recommend 10 of the platform’s return services, including partial refunds, refunds without returns, and return item evaluation, as well as a dedicated data dashboard. It also inquires about third-party return management platforms used by sellers and compares them with Amazon’s related services across multiple dimensions such as value recovery, cost, and ease of use. Seller feedback will serve as a crucial basis for platform optimization.
Amazon continues to invest heavily in the Indian market, expanding logistics network: Amazon is optimistic about India’s e-commerce growth potential and continues to increase its presence. Boston Consulting Group estimates India’s e-commerce market will reach $280-300 billion by 2030. Amazon has expanded its zero-referral-fee products to 125 million items and plans to invest an additional $35 billion by 2030 to improve its national logistics network. New air routes have increased delivery speed in Northeast India fivefold, with tier-2, tier-3, and remote areas becoming new growth engines for the market.
SHEIN accelerates expansion in the German market, with over 600 local retailers onboard: SHEIN has officially expanded its open platform business in Germany, onboarding over 600 local retailers. These sellers can sell products directly through the SHEIN platform across categories including apparel, accessories, lighting, and flooring. This move aims to deepen localized operations in Europe, enhance market responsiveness, and proactively adapt to the increasingly stringent EU e-commerce regulatory environment. SHEIN has not disclosed specific cooperation models or launch timelines but emphasized its continued support for the digital transformation of small and medium-sized merchants.

eBay bets on C2C and live-streaming shopping, corporate sellers risk marginalization: eBay is adjusting its strategy, returning to a C2C model and aggressively pursuing live-streaming shopping. The company previously deviated from its core C2C focus in favor of a high-value buyer strategy, but due to poor results, it is now returning. eBay has acquired Depop and Tise to capture younger users, and its live-streaming business has expanded to multiple countries. However, this strategy clearly favors C2C sellers, with layoffs, feature access, and fee discounts all leaning in their direction, sparking dissatisfaction among corporate sellers and risking the loss of core revenue.
Temu drives surge in overseas online shopping in Argentina, sparking rise of local entrepreneurs: Chinese cross-border e-commerce platforms like Temu have driven a year-on-year increase of over 270% in Argentina’s overseas online shopping. Local entrepreneurs are emulating this model, bulk importing goods from Asia and selling them through social media platforms, compressing delivery times to 24-48 hours and achieving profit margins of 100%-300%. This model relies heavily on social media traffic and currently faces multiple challenges including policy regulation, exchange rate fluctuations, and homogenized competition.
Brazilian authorities inspect Mercado Livre logistics center, seize thousands of non-compliant products: Recently, Brazil’s National Health Surveillance Agency (Anvisa) conducted an inspection at Mercado Livre’s logistics center in Cajamar, seizing thousands of non-compliant products, including medical devices, cosmetics, and food items lacking Anvisa registration, featuring foreign-language labels, or missing necessary certifications. Anvisa demanded the immediate removal of these non-compliant products and their associated advertisements. Anvisa stated that the operation aims to strengthen health regulation in digital trade and ensure consumer safety.
South Africa plans new e-commerce regulations to regulate market and protect consumer rights: South Africa’s National Consumer Commission (NCC) and the Consumer Goods and Services Ombudsman (CGSO) will collaborate to introduce new e-commerce regulations, mandating that offshore e-commerce platforms (such as Temu and Shein) establish local representatives. Platforms will be held jointly responsible for third-party sellers. Plans also include establishing a central complaint platform and a product safety alert system. The new regulations stem from pressure from local businesses and e-commerce irregularities. Currently under consultation with various parties, if passed, they would represent a significant adjustment in South Africa’s digital commerce landscape, requiring cross-border platforms to assume clearer local responsibilities.




