Cross-border sellers must abide by Amazon’s compliance policies in the process of Amazon’s operations. Some red lines, if the seller violates the product – the product will be taken off the shelf, and the account will be directly suspended!
So, what are the compliance life and death lines of the Amazon platform? What are the key points that sellers should pay attention to in the process of operation?
On the Amazon platform, in order to ensure a safe selling experience, to ensure account security – the most basic thing is to follow the principles of fairness and honesty, and strictly abide by the “Amazon Seller Code of Conduct” and its related regulations .
Taking “US Station” as an example, the content of its “Amazon Seller Code of Conduct” is:
Since April this year, the European site has updated its sales policy and seller code of conduct to explicitly prohibit price fixing and search ranking manipulation.
The “Fair Acting” guideline clearly states that it is unfair for sellers to manipulate Amazon’s search results or sales rankings . At the same time, it is emphasized that unfair behavior also includes manipulating reviews .
Ratings, Feedback and Reviews
Amazon always emphasizes that sellers must not attempt to influence or exaggerate customer ratings, feedback, and reviews. Sellers may request feedback and reviews from buyers on a neutral basis, but may not:
If you want to review the detailed code of conduct for your site, you can find it in Seller Central through the “Policies, Agreements and Guidelines”> Program Policy> General Policy> Amazon Seller Code of Conduct” for details.
With the continuous development of the cross-border e-commerce industry, the management and control of e-commerce platforms will become more and more strict. Touching any red line will bring a heavy and fatal blow to products and stores.
If you have any questions, you can leave a message below, or click “read the original text” at the end of the article, and consult the Amazon platform for customer complaints and disputes and account unblocking experts for free.